PPC is the act of paying a publisher or advertiser to place ads at targeted locations. As we all know, people are active on social media on a large scale. So it is better to advertise on social media.
In social pay-per-click, the payment and retargeting processes take place on a social media platform. Generally, the ads appear on the timeline of the user.
Usually, the process takes place based on the interest of the users. So the interests of users are recorded by the site all the time.