PPC is known to all of us. Retargeting is related to PPC. It is a process of engaging the visitors and showing them specific ads again and again. For example, if visitors visit a website for online shopping, then on some other webpages they can see the advertisements of the same site. Various strategies are available for PPC retargeting.
Buyer Persona Retargeting, Segment Visitors By Stage in the Sales Funnel, Account-Based Retargeting, Cross-Channel Retargeting, Using Facebook Custom Audiences, Email Retargeting and Customer Retargeting For Brand Loyalty are the types of retargeting. If somebody is interested in a product and leave without buying it, then they can see the ads related to the product. It boosts traffic.
