ABOUT
Personal Loans Now is a trading brand of Western Circle Ltd, which has been operating in the loan industry since 2014. They are a fully authorized direct lender and credit broker who has previously granted loans to thousands of customers. They believe in offering clients the product that is most suited to their specific needs and give everyone a fair chance to borrow money when they need it the most.
They aim to make credit more accessible, more affordable, and far more straightforward for people in the UK. They provide both long term as well as short term loans. They hope to provide everyone with very high chances of approval. Thus, allowing one to obtain credit in one’s time of need from a direct lender that has borrowers’ best interests in mind.
CHALLENGE
Personal Loans Now wanted to target customers on a national level to buy directly online and to attract local customers to see their offerings. Personal Loans Now’s previous campaign was not giving them the ROI as expected, and it also took time away from growing their business.
PLAN
- Required a full PPC audit to recognize and achieve performance improvements.
- Create separate campaigns to draw the local customer into the store and national customer to buy online.
- Use remarketing to attract customers back to the website for a lower CPC.
- Fixing of Conversion Tracking to learn where the sales were coming from.
RESULTS
- 88% Decrease in cost per conversion.
- 191% Increase in click-through rate.
- 790% Increase in monthly conversions.
