ABOUT
OZCodes is a discount coupon portal for socially active online consumers in Australia. The site features the newest coupon codes and exclusive deals of popular Aussie brands and drives targeted, high-quality, converting traffic to promote sales for participating merchants. The site currently highlights over 750 Australian brands extending from fortune 500 companies to small independent e-commerce retailers (minimum 100 SKU’s) that cater industries like apparel, fashion, shoes, electronics, software, sports, & more.
CHALLENGE
OZCodes was facing challenges in terms of On-Page, off-page, and technical SEO. While it is good to have a well designed, responsive website. SEO plays a crucial role in helping potential buyers find your website on search engines. The following plan was drafted to help OZCodes with its SEO challenges.
PLAN
- Required a full PPC audit to recognize and achieve performance improvements.
- Create separate campaigns to draw the local customer into the store and national customer to buy online.
- Use remarketing to attract customers back to the website for a lower CPC.
- Fixing of Conversion Tracking to learn where the sales were coming from.
RESULTS
- Increased Website Traffic by 120%.
- Increased the site’s Monthly Revenue by $135.
- Reduced Bounce Rate by 50%.
- Achieved 50M+ Social Media Impression.
