ABOUT
Frugaa is a discount coupon portal for culturally active online consumers in the United States. The site features the latest coupon codes and exclusive deals of famous US brands and drives targeted, high-quality, converting traffic to promote sales for participating merchants. The site currently highlights over 5000 US brands varying from fortune 500 companies to small independent e-commerce merchants (minimum 100 SKU’s) that cater applications like apparel, fashion, shoes, electronics, software, sports, & more.
CHALLENGE
When Frugaa came to Flairfirst, they needed to start generating sales for their coupons website. With nearly 500 competitors located in different places in the USA, Flairfirst sought out a pre-eminent online presence that would help them promote past the competition.
PLAN
- Implementing onsite SEO optimizations and performing Keyword research.
- Write web copy to target specific keywords.
- Write weekly blog posts.
- Manage a Pay Per Click (PPC)campaign through Google Adwords.
- Run a link building campaign to boost search rankings.
RESULTS
- 177% Increase in total site traffic.
- 324% Organic search traffic increase.
- 25% Decrease in Adwords Cost Per Click.
- 132% Increase in total site visitors.
