ABOUT
Cashfloat is a new and innovative company that dreams big and does bigger. They wanted to be a friendly, caring payday lender who truly does help its customers, and they’re proud to say that they’ve succeeded. They’re different from other lenders at every step of the way, and our customers love us for it. Steadily but surely, Cashfloat is leading the payday loan revolution in the UK.
At Cashfloat, responsible lending is the base of their business. Not because they are trying to please their regulators, but because they believe that is the only way to do business. They want their loans to help you! Cashfloat is different from other lenders acting in the UK. People frequently ask us if Cashfloat provides loans like Wonga, loans like Quickquid, loans like Piggy Bank, or loans like payday UK. Yes, they do. But they try to be much better, every day and for every customer.
CHALLENGE
While their on-demand payday loan services were once high-speed, they found the industry overwhelmed by copycat brands — all offering the same service. And, in such a full crowded market, you have to be better and provide more. They were experiencing a challenge in terms of attracting targeted traffic to their site and keeping the customer engaged with their website content.
PLAN
- Keyword Research.
- Improving On-page and Off-page SEO.
- Increasing responsiveness of the page.
- Write weekly blog posts.
- Run a link building campaign to boost search rankings.
RESULTS
- 57% Increase in total site traffic.
- 78% Organic search traffic increase.
- 23% Decrease in Adwords Cost Per Click.
- 67% Increase in total site visitors.
