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[vc_row][vc_column][vc_column_text] As SEO professionals, we have no shortage of things to worry about. There are the old standbys: backlinks, content creation, sitemaps and robots.txtfiles. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential elements for maintaining positive organic performance.   I’m talking about web...

[vc_row][vc_column][vc_column_text]Content marketing is a popular and effective online marketing strategy, but even if you have the absolute best and most informative content out there, it will do you no good if people can’t find it. That’s where content optimization and Search Engine Optimization come in to make the difference – but just because you are focused on SEO and keywords, doesn’t mean you’re actually optimizing your content....